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Most recent articles

What Types of Business Insurance Do I Need as a Contractor?

Posted by on Apr 23, 2018 in Uncategorized | 0 comments

There are several kinds of insurance any small business needs, and there are types of insurance that contractors need that other businesses may not. That is aside from the insurance customers may require from their contractors before they even consider hiring them for work. But what type of insurance is essential for contractors in particular? Let’s address each in detail. Worker’s Compensation If you have employees, you are probably legally obligated to have workers compensation insurance. In this instance, you could be hit with a fine for not having it. Worker’s compensation rates are based on the risk and hazards associated with the work. Worker’s compensation insurance, along with...

Why You Should Accept Bitcoin (and other Cryptocurrency) in your E-Commerce Store

Posted by on Apr 19, 2018 in Uncategorized | 0 comments

Even though many people view cryptocurrencies as a speculative investment, it’s still worth adding it as a payment option if you run an e-commerce store. Several reputable stores already include cryptocurrency payment options, and the number is growing each week. In this article, we’ll analyze the pros and cons of including it as a check out option and provide you with the resources to add it to your store. The Pros Reduced Fraud. Chargeback fraud is a common occurrence on e-commerce platforms. Here’s how it works: A customer orders your product using a debit or credit card. You deliver the product to the customer. Once the customer receives the product, he/she initiates a...

Targeted Marketing Campaigns Done Right for Small Business Owners

Posted by on Mar 27, 2018 in Uncategorized | 0 comments

What is targeted marketing? Targeted marketing is an approach that increases the likelihood of reaching the right audience for your brand. A campaign of this type identifies the demographics like to buy your products or services, and promotes your business directly to them. Identifying the specific groups that you want to cater to enables you to create a strategy that will directly appeal to them, in order to boost brand recognition, interaction, and eventually, sales. Marketing campaigns, as well as specific products or services, will then be created solely for these audience segments. Who uses targeted marketing nowadays? Brands that use the targeted marketing approach are usually those that...

4 Work-From-Home Pieces that Do Double Duty

Posted by on Mar 26, 2018 in Uncategorized | 0 comments

What you wear when you work from home is one thing, but if you meet with clients throughout the week or need to stop by the office, you may want to rethink some of your wardrobe choices. To make sure you are dressed appropriately for whatever the day throws your way (but still comfortable enough to be productive at home), include versatile pieces in your wardrobe. From a soft blazer to throw over a knit dress to the perfect blouse to pair with your jeans, here are some comfortable staples that can easily turn into meeting-appropriate professional pieces when styled correctly. Blazer Blazers are extremely versatile and look just...

Top Considerations for Packaging for E-commerce Retailers

Posted by on Mar 20, 2018 in Uncategorized | 0 comments

A major but sometimes overlooked decision all e-commerce businesses need to come to is how they choose to package their products so that orders are delivered safely and with the consumer in mind. Below, we’ve outlined some of the main points for e-commerce business owners and logistical strategists to consider when plotting their packaging strategy. Products at the forefront The products you trade should be the main consideration when determining your packaging strategy. A common consideration for any company with a wide product portfolio is finding cost-effective appropriate packaging for all of their products. To minimize costs and waste, companies should try to locate adaptable packaging which is suitable...